MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.
October 19, 2017
October 18, 2017
October 13, 2017 — Marketing has a language all its own, and in this post we explore the design terms “widow” and “orphan,” what they mean and how you can avoid them.
October 12, 2017 — The Dell EMC stopped producing content that was seeing no traction and focused on content that customers wanted. Watch this Media Center interview with Lindsay Lyons, Director of Global Content Strategy, Dell EMC, to gain insights into how her team transformed their internal processes to produce effective, customer-first content.
October 11, 2017 — In this replay from MarketingSherpa Summit 2017, gain deeper insight into how your customers view your emails and landing pages. As Flint McGlaughlin, Managing Director and CEO, MECLABS Institute, reviews submitted emails from the audience, he reveals optimization tactics to take the confusion and friction out of your sends in order to get the elusive “click.”
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Customer-First Marketing: The customer is always right … but not always right for your company
How Rosetta Stone’s Focus on Value Proposition and Customer Motivation Increased Conversion Rates Across Multiple Channels
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